Ideas

Two books, no filter.

What I learned building from nothing, told without embellishment.

Publications

The market is no tougher than real life. It's just that here you choose to fight.

El Secreto del ÉxitoAutobiography

El Secreto del Éxito

How to succeed in business and live to tell the tale

From the youth centres of El Raval to a group present in 11 countries, before turning 25. My whole story, with no embellishment and no shortcuts: determination as the only tool when you start with nothing.

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Esto no se haceEssay

Esto no se hace

The mistakes to avoid before starting a business

The uncomfortable topics no one tells you about before starting out, and the mistakes that cost me dearly. A map of the landmines along the way, written so you can steer clear of them.

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Foundation

Discover the foundation